Baseline is owned and run by John Buchmüller, who works full time in the consultancy. We work in collaboration with other specialist companies and freelancers to provide a more flexible approach.
John studied Graphic Design in Bristol gaining Diploma membership of the Society of Industrial Designers (now the Chartered Society of Designers) and Licenciate Membership of the Society of Typographic Designers (STD). He later became an examiner with the STD as well as becoming involved with further education Art & Design courses. He has also been a visiting lecturer.
He has always been heavily influenced by the Bauhaus school of design, subscribing to the form follows function philosophy.
John was a founder member of Baseline in the early eighties and continues to be driven by design.