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In Web

By John B

London 2012

On 23, Jul 2011 | In Web | By John B

Whatever you think about the branding for the London 2012 Olympics there’s one thing for certain – it’s memorable. You may not like the emblem, but it is uniquely recognisable and therefore doing it’s job.

It’s been a talking point since the Wolff Olins launched it in 2007 and as the coundown continues we’ve gradually got used to it. I guess the test will be whether we’ll look back and think of it as a great piece of design.

I really don’t think we’ll feel the same about the 2012 mascots.